About
Jason Kunesh
Jason is a principal and co-founder of Fuzzy Math, a design strategy and user experience consultancy. Older than dirt, Jason grew up with the personal computer industry from bulletin boards and blue boxes to the rise of the social web, Jason has always been a keen observer of and participant in the human aspects of technology and its ability to create new forms of communication and social organization. He is a design thinker capable of helping shape your business goals into a technology product people will use.
He has worked with startups and Fortune 100 clients alike, including: Orbitz, Microsoft, McDonald’s, LeapFrog, the Chicago Field Museum, Giant Bike, Jabber, Fellowes Manufacturing, United Airlines, Threadless and more.
A former instructor at the School of the Art Institute of Chicago, Jason believes in evangelizing and educating about good design, good food, and many other interests... diverse interests include narrative, comics and visual explanations, etc... Have an hour to kill? Ask him about Bill Buxton, rapid prototyping applications, Steve Ditko vs. Ross Andru, or the trade-offs of Gibson versus Fender-style guitars.
Mark Baldino
Mark has over 10 years experience in information architecture and user experience design. He specializes in product road mapping with start-ups, devising strategies for large-scale content sites, and refining processes for transaction-based systems.
After graduating from Georgetown University Mark entered the information architecture trade at the Adrenaline Group in DC, in a small studio surrounded by talented product planners, system architects, and developers. He later sharpened his technical skills in web development and moved into user experience design at Open Text Corporation, the market leader in enterprise content management. At Orbitz, he collaborated closely on the Orbitz for Business platform with then-manager Jason Kunesh.
After two years at Orbitz, he made the leap into the freelance world. Following successful projects with United Airlines, LeapFrog, and Microsoft, Mark joined forces with Jason and Ben to co-found Fuzzy Math in 2009.
Ben Ihnchak
I was hooked on computers from the first time I played with my parents’ Apple IIe. Playing Choplifter and Lode Runner and fighting with the Apple DOS either wasted hours of my youth or set the foundation that got me where I am today. I have no idea.
Eventually I took my love affair with computers to DePaul University. Seven years, one Bachelor’s, and one Master’s degree later, the love affair only took a slight hit. I also met Jason while at DePaul, which helped to get the Fuzzy Math wheels in motion.
A Fuzzy Math, along with client work, I focus on our day-to-day operations; making sure bills get paid, checks get cashed, and invoices get out the door (and in the door).
Outside of work, I enjoy spending time with the wife, the cats, the bikes, and the books.
Our story
What does Fuzzy Math mean?
The name “Fuzzy Math” represents the type of work we do: ‘Fuzzy’ because we work with human psychology, which isn’t always straight-forward, and ‘Math’ because we design for digital systems, whether it is a website, smart phone application, or desktop software.
1% FOR THE PLANET
We love our work, but we also love giving back, and that should make you feel good. We donate one percent of our sales to 1% FOR THE PLANET and they give it back to 2,172 environmental organizations around the world.
