B2B UX Design
Fuzzy Math crafts best-in-class experiences for B2B products and services. Through UX research, we understand both the customer journey of decision makers, and the real world use cases of the product’s users. We deliver effective user experience design that addresses both target audiences, ensuring products and services meet the needs of end users while demonstrating clear value to managers making purchase decisions.
B2B User Experience Design focuses on products for use by other companies. As a result, actual day-to-day users are often different from sales stakeholders, complicating prioritization for product teams. We employ user-centered design to help understand all user groups, including purchasers, end users, administrators, and support, to help product teams understand the overall needs and goals for the product and make smart decisions. This means working not only with our clients, but also their clients, to uncover how differences between client businesses affects the product. Understanding the context of use for B2B products and services is also crucial — will it be white labeled? Will it be embedded within an intranet? How will users be trained?
Historically, B2B products have prioritized functionality over usability, making for clunky and unpleasant (but mandatory) experiences. B2B customers, meanwhile, increasingly expect the UX to meet the same standards as B2C products they choose to use — products which often need to differentiate themselves on design. As the competitive market in the B2B software space has matured and product users increasingly find a voice in purchase decisions, it’s become essential for B2B products to match B2C products’ ease of use — or be abandoned in favor of simpler options.
Fuzzy Math is hands down the best external design team I’ve worked with. They really focus on the UX while putting consideration into the technical implementation.
Product Strategy & UX Road MappingWe help B2B companies prioritize development efforts by creating UX road maps and planning for the design, development, and implementation of enterprise applications.
UX Research & Ethnographic Design ResearchThrough user-centered ethnographic research, we understand the people who purchase, use, and manage B2B products and services. We identify user goals and pain points in order to help our clients deliver innovative solutions.
UX Organization Design & Team TrainingWe’ve built, grown, and developed internal UX teams for B2B software teams big and small, including Microsoft, GE, and SAP.
B2B Product Design & TestingWe combine deep expertise in B2B user experience with the business and user goals of our clients to deliver engaging, easy to use information architecture, product workflow, and UI design, including validation across B2B customers.
B2B Applications We’ve Designed
- B2B mobile apps
- B2B human resources suite
- New employee testing and assessment software
- Clinical Decision Support Systems (CDSS)
- B2B design systems and white label design systems
- Revenue lifecycle management tools
- Business Intelligence (BI) applications
- Analytics dashboards
- Environmental health and safety software
- HR and payroll software
- B2B automation tools
- Secure data storage software
- Accounting & actuarial software
- Purchasing & fulfillment applications
- Hospital administration tools
Problems we’ve solved for our clients:
- Meeting needs of decision makers and product users
- Designing white label software
- Designing for varying skill sets
- Deploying design across multiple applications
- Creating design systems
- Establishing UX Centers of Excellence
- Building effective B2B UX design teams
- Conducting research with the right users
- Embracing complexity to design simplicity
Team roles we apply on projects:
- Information architect
- User researcher
- UX designer
- Visual designer
- Product designer
Have a project you'd like to discuss?
We'd love to speak with you about your project and how our user experience services can help.Contact us