Services

Our process delivers User Experience Insights to improve your consumers’ experience.

Discover user needs

Understand your business

  • User Experience Web site reviews
  • Competitive analysis
  • Field studies
  • Participatory design
  • Ideation sessions

We actively engage your consumers to find out what they need to efficiently use your site. We lead them through brainstorming activities while they lead us to the design that works for them.

We collate our findings into ecosystem maps, personas, scenarios, and task matrices.

Design the solution

Visualize the experience

  • Information architecture
  • Prototyping
  • Graphic design
  • Creative & identity

Once everyone has agreed on what your product does and who it serves, it’s time to make it functional and beautiful. We analyze the user’s flow through the system to derive site maps and process flows. From there, we rapidly create clickable prototypes of your web site, iPhone app, or other interactive experience. Our final step is to produce graphic design compositions and define brand guidelines.

Deliver your application

Build & validate the interface

  • Front-end coding
  • Usability testing
  • Web analytics

The final stop on the Fuzzy Math delivery train is front-end code. We take the previously created graphic design comps and turn them into validated, accessible HTML/CSS and JavaScript files to be delivered to your team or technology partner. Don’t have a tech team or partner? We’d be happy to introduce you to one of ours.