Lorem Ipsum

Lorem ipsum is pseudo-Latin placeholder text used to give stakeholders an idea of what text could look like in a wireframe or design comp.

Lorem ipsum is sometimes referred to as “dummy text”.

While real content is always preferable, lorem ipsum is a useful alternative for designers looking to visualize the idea of a text-filled space to clients, as opposed to leaving it empty. In many cases, using dummy text can help stakeholders focus on the layout and interactions, rather than focusing on the words on the page.

Related terms

Wireframes

Wireframes are low to mid-fidelity screen designs that showcase layout and interaction. Taken as a whole, wireframes show workflow across...