Journey maps provide an understanding of the full life-cycle of your users’ experience, mapping both their non-digital and digital touch points with your business or product.
Journey maps are a great way for UX designers to build empathy for users. They force designers to think about how users move through the digital product, as well as about the other external factors at play. Journey maps can help designers and stakeholders alike understand what’s going on in the user’s environment, what they are thinking while using the product, and so much more! An alternate name for Journey Map is “Experience Map”.