Interaction concepting is a collaborative activity that begins to translate findings from research and synthesis into more tangible ideas for the product or service.
Concepts are just that — concepts. They’re low-fidelity, not fully designed, and not beholden to realistic constraints. Instead, interaction concepts or models are intended to help identify areas for further exploration and refinement, as well as to identify ideas that don’t make sense to move into a later stage of work.
Interaction concepting sessions work best when they bring in perspectives from outside of the project design team — that could be client stakeholders, and/or other designers not on the project at hand. These sessions give all participants a chance to think through the problems or themes presented and sketch ideas. At the end of each round of sketching, everyone should briefly present their idea and explain their rationale. In many cases, the actual design is less valuable than the rationale and ideation that occurs.