Discovery research encompasses all UX research conducted to better understand the intended users of the product, including their goals, the context of the product, and any processes or workflows.
There are many types of discovery research, including interviews, contextual inquiry, and surveys. Discovery research is generative and open-ended, and often provides insight beyond just the scope defined for the project.
Tips to quality discovery research:
- Always aim to include qualitative research whenever possible
- Ensure surveys are designed to provide useful statistics
- Be especially careful about the language used in surveys to ensure questions are clear and do not have multiple interpretations
- Wherever possible, tell stories from the research that connect recommendations to the real people they’ll be helping