There are many types of discovery research, including interviews, contextual inquiry, and surveys. Discovery research is generative and open-ended, and often provides insight beyond just the scope defined for the project.

Tips to quality discovery research:

  • Always aim to include qualitative research whenever possible
  • Ensure surveys are designed to provide useful statistics
  • Be especially careful about the language used in surveys to ensure questions are clear and do not have multiple interpretations
  • Wherever possible, tell stories from the research that connect recommendations to the real people they’ll be helping
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