Competitive Analysis
Competitive Analysis
A competitive analysis looks at alternatives that current or potential customers have to the product in question.
A UX-oriented competitive analysis dives into the design analysis of these products, focused on the quality of UI based on alignment to best practices, and the competitor’s approach to similar products.
This deliverable might include both direct competitors (products offering the same general features) and indirect competitors (products in a similar space that address similar goals in different ways).