Most Chicagoans have heard of Divvy – a network of bike rentals conveniently placed at 75 locations throughout the city – and many have even utilized this ground-breaking, eco-friendly commuting and sight-seeing alternative since it was introduced on June 28, 2013. Recently, Divvy released a massive pile of data and challenged everyday Chicagoans to analyze it, with the intended goal of presenting the data for the 750,000 trips taken in 2013 in visually compelling ways. They called it the Divvy Data Challenge.
Our very own Fuzzy Math team accepted the challenge, and what we discovered as we sorted through the myriad of data presented was much more than what the numbers told. Here’s a shot of what our team created:
Fuzzy Math’s entry faced some pretty fierce competition (you should check out the winners sometime), and it served as a valuable learning experience for taking big data and putting it into meaningful form. User Experience (UX) Designers here at Fuzzy Math tend to appreciate the process, because it is in the process that problems are solved, questions are raised, and more ideas are inspired. Fuzzy Math UX Designer Nick Leonard said, “Any data, whether public or private, tells a story.” Read our interview with Nick below to get his take on working through the Divvy Data Challenge: