Alfreda likes to solve problems, engage with users, and make usable and useful products.
Alfreda is driven by curiosity and a passion for strategic thinking. Her approach, informed by studies in cognitive psychology and human-computer interaction at DePaul University, blends research insights with creative thinking to build intuitive and thoughtful user experiences.
When not working through a tough problem, you can find Alfreda biking in the streets of Chicago, greeting every dog she sees, or exploring an art gallery.