We kicked off the project by getting in the same room as folks from Microsoft and Mayo Clinic and talking about the idea, their goals, and what they wanted to achieve.

We came away thinking that this was a great idea, and we were working with some smart people, but we needed to further define the product.

We started out by determining who it was we were building this for, as they would be the basis for nearly every decision to be made for the rest of the project.

Working with both teams, we created a set of personas that we would reference for the duration of the project.

At the same time we were creating the personas, we were also creating a master list of all the tasks that would be contained within the system.

We were not only narrowing down who was going to be using the system, but also what they were going to be doing. It was starting to come together.

We then moved into the design phase of the project, starting with wireframes. We iterated over each section of the site with the user and technology constraints in mind.

We played a juggling act at times between science and technology, but at the end of the day, the personas were used to come to a consensus.

Finally, a full brand and graphic design was created to really bring the application to life.

We again played a balancing act between two of the most well known brands in the country, but we think we would have made the Flying Wendellas proud with our final product.