CTCA website quick hits
The Cancer Treatment Centers of America needed help increasing conversion on their website. Fuzzy Math was contacted to review the current site and make suggestions.
Expert review
Our first step in the redesign process was to review the current CTCA site, focusing on its layout, navigation, and page focus, among others.
Performing the site review not only allowed us to see what was and wasn't currently working on the site, but also let us get familiar with the site content, which would be very useful later in the project while working on wireframes.
Workshops
Once we had reviewed the current state of the site, our next step was to deliver our findings and have a conversation with the CTCA team. We showed them the details of our report and also discussed their thoughts, goals, and ideas for the future of the site.
Armed with the knowledge of what was and was not working on the site and an idea of where the CTCA team wanted to take the site, we were ready to tackle making the site better.
Wireframes
We focused our work on three pages within the CTCA site; a disease home page, an interior page, and a survivor's page. Our first round of revisions included multiple versions of each page.
We got the CTCA teams feedback about different ideas we had proposed, and came away with one solid idea for each page to clean-up for final delivery.
Project overview
The Cancer Treatment Centers of America thought their website was not adequately serving potential patients who were in the decision-making process of where to seek treatment.
We reviewed the site, which confirmed what CTCA had suspected: users weren’t signing up or contacting CTCA and were possibly leaving before realizing the true value of what CTCA offered.
After getting up to speed with the CTCA offering, we had a clear idea of what was working well, and what wasn’t. We took into account workshop conversations with the CTCA team, and delivered wireframes for each page.