Who we are
The name “Fuzzy Math” represents the duality of the work that Fuzzy Math does: the variable and tactile elements of human interaction, and the collection, organization, and simplification of data.
We believe great things come from small teams of passionate people working towards a shared vision. Organizing, partnering, and mentoring those teams is what makes the Fuzzy Mathletes get up for breakfast!
How we got here
Meet the principals
Jason Kunesh
Jason is a principal and co-founder of Fuzzy Math, a design strategy and user experience consultancy. Older than dirt, Jason grew up with the personal computer industry from bulletin boards and blue boxes to the rise of the social web, Jason has always been a keen observer of and participant in the human aspects of technology and its ability to create new forms of communication and social organization. He is a design thinker capable of helping shape your business goals into a technology product people will use.
He has worked with startups and Fortune 100 clients alike, including: Orbitz, Microsoft, McDonald’s, LeapFrog, the Chicago Field Museum, Giant Bike, Jabber, Fellowes Manufacturing, United Airlines, Threadless and more.
A former instructor at the School of the Art Institute of Chicago, Jason believes in evangelizing and educating about good design, good food, and many other interests… diverse interests include narrative, comics and visual explanations, etc… Have an hour to kill? Ask him about Bill Buxton, rapid prototyping applications, Steve Ditko vs. Ross Andru, or the trade-offs of Gibson versus Fender-style guitars.
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Mark Baldino
Mark has over 10 years experience in information architecture and user experience design. He specializes in product road mapping with start-ups, devising strategies for large-scale content sites, and refining processes for transaction-based systems.
After graduating from Georgetown University Mark entered the information architecture trade at the Adrenaline Group in DC, in a small studio surrounded by talented product planners, system architects, and developers. He later sharpened his technical skills in web development and moved into user experience design at Open Text Corporation, the market leader in enterprise content management. At Orbitz, he collaborated closely on the Orbitz for Business platform with then-manager Jason Kunesh.
After two years at Orbitz, he made the leap into the freelance world. Following successful projects with United Airlines, LeapFrog, and Microsoft, Mark joined forces with Jason and Ben to co-found Fuzzy Math in 2009.
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Ben Ihnchak
Ben sparked his interest in computers by sneaking in "just one more game" of Lode Runner and Choplifter on his parents' Apple IIe. This interest led to a B.S. in Information Systems and eventually a M.S. in Human Computer Interaction, both from DePaul University. Ben then moved on to web development, first as a freelancer and then as an employee of liQuidprint in Lincolnwood, Illinois. Ben has worked with a variety of industries, including e-commerce, manufacturing, professional services, and real estate in his 5+ years as a web developer. He has experience in the complete life-cycle development of websites.