Threadless case study
Design Research
Threadless.com had it all. A great community, awesome new tees printed every week and super-loyal customers. The only problem? Too many would-be shoppers left the site without buying.
Threadless’s parent company, skinnyCorp, called Fuzzy Math for help. Our research with users dug up the problem: Users might stumble across a cool tee once, but they couldn’t find it again later.
To fix the problem, we created a new way of working that incorporated ideas from the Threadless community and skinnyCorp employees.
We gave Threadless
- Interface evaluation – An in-depth evaluation of the current interface—what went right, what went wrong, and everything in between.
- Task analysis – An up-close look at how people use the site—what they need to accomplish and how they go about it.
- User personas – Visual tools for sharing an understanding of your users, their motivations, goals and aspirations with the design team.
- Interaction design & Information architecture – A detailed plan for reorganizing, re-envisioning, and redeveloping the site with a fresh approach and full details on each page’s features, content, and interaction.
- Design opinions and ideas gathered from people who actually use the site.
Together, we created a new navigation and checkout process to help the world be "nude no more."