Process Story: Startups

We love helping startups turn their ideas into viable products and services, and we understand the unique time, budget, and staffing challenges typically faced by emerging companies. Our flexible process allows us to provide a lean set of services to get you just what you need.

Project kickoff

All of our projects start with a kickoff meeting, which allows us to get to know you, your product, and your individual needs. This meeting can be anywhere from two hours by phone to two days in person — however long is needed to ensure we have a fundamental understanding of the problem, and enough information to start working toward a solution.

Personas & scenarios

Through information provided before and during the project kickoff, we can quickly create personas and scenarios to help drive design of this project, as well as future projects for the same user group.

Co-creation

Involving your users in the design process ensures that the end product meets real world needs in a way that feels natural and easy to use.

UX evaluation

We’ll look at what you already have and give you actionable feedback based on industry standards to help you make immediate usability improvements.

Feature prioritization

Through conversations with stakeholders we’ll prioritize the various features and UIs within your application and prioritize them so we know where we can have the most valuable impact. Beyond our initial engagement, we will help you map out your design process for the future so that you can continue growing well after launch day.

Interactive prototype

Once we know we’re all on the same page, we can start immediately designing the high value interfaces identified through our feature prioritization. Through meetings with you, we’ll rapidly iterate our designs to ensure it’s the best fit for your users. At each step, we’ll explain why we designed it the way we did so decisions are understood well after the engagement is over.

Iteration

Through meetings with you, we’ll rapidly iterate our designs to ensure it’s the best fit for your users. At each step, we’ll explain why we designed it the way we did, and annotate deliverables so your front-end team can get rolling right away.

Delivery

Once everyone is on board with the design, our deliverables are finalized, annotated, packed up, and shipped over to your team. We’ll make sure there aren’t any lingering questions or open issues, then eagerly await the day we see your product go live.